Walter is an accomplished  licensor, brand developer, and marketing guru.  For over 20 years, he has taken the lead in developing, and growing brands for some of the world’s greatest athletes, entertainers, and corporations, while at the same time,  carefully crafting licensing deals and marketing strategies that propelled them to the very top of their respective fields.

Walter spent 12 years helping to develop and cultivate brand strategies and marketing opportunities for a prominent sports agency based in Los Angeles, which represented some of the highest profiled players during that time, such as Troy Palomolu, Tim Brown, Howie Long, and others, just to name a few.  He was instrumental in securing licensing deals for the clients that set them apart from the rest, that also provided financial security that are still paying dividends today.  His ability to understand the desires of the clients, and the needs and demands of the market, afforded him opportunities to establish trends and operational procedures that are still being utilized today.

Today, Walter continues to trail blaze the path for media, (TV / Film) sports figures, entrepreneurs, businesses and corporations. Walter heads up Licensing for multi media properties such as “The Roux”,  and “Cocoa Girl “UK and USA. In 2016 he signed Dak Prescott, quarterback for the Dallas Cowboys.  His foresight led him to leverage Dak’s name, likeness, and image to secure licensing deals that are still being utilized.   He continues to stay atop of the ever changing landscape of how movie licensing and product creation based on media properties are crafted into  innovative licensing sales to extend the revenue of TV, Movie and Book properties.